Several years ago, I was doing my usual daily marketing activities on Facebook, and a new friend sent me a little YouTube video introduction which really moved me. It was only a minute or two long. It was not professionally produced. English is not his first language. Yet, I couldn’t help but feel really connected to this complete stranger once I’d watched it.
I kept thinking about how powerful it was until I finally decided this could be a simple way to really accelerate the “like” part of ‘like, listen, believe, and buy.’
One night, I just couldn’t stand it any longer and I made an intro video of my own to send to the dozens of people who were sending me Facebook friend requests each day. The result was nothing short of amazing!
It had the same effect on my new Facebook friends as the one I saw had on me – people immediately began to feel as though we were long-time friends.
Possibly this would be a valuable arrow in your marketing quiver as well. Here is a link to some instructions for making your own, and both his intro video and mine are also on the page: